Burhan Wani, a 32-year-old man whose namesake is infamous for his militant activities is making a name for himself through his unique new venture in Jammu, a pitstop near the National Highway in Sidhra called The Rider’s Café.
Combining four businesses in one, it is the one-stop destination for lovers of superbikes and coffee connoisseurs. In the premises, The Rider’s Café houses multi-brand superbikes; merchandise and gears for riding; service station for super-bikes and it also serves top-quality Food and beverages.
Within one month, after Jammu and Kashmir became a Union Territory, Burhan who spent his childhood in Gujjar Nagar pulled together a lavish café which is yet to officially open.
“I unofficially opened the café around 1st November and within 9 days, most of my stock is depleted and I have already ordered more,” Burhan remarked.
Without having a grand opening or doing any marketing, they have already made their way into the hearts of riders and have also sold a super-bike. As curbs on internet and market slowdown scuffle the entrepreneurial spirit of Jammu’s youth, Burhan leads as an example of innovation with his creative initiative.
“Jammu has no other store that sells multi-brand superbikes, multi-brand gear and does not even have a service station for super-bikes. The idea for this café is completely need-based. I love bike rides and needed a place to service it properly. I had to travel out or get a mechanic and would need to spend thousands. Same with the coffee, I wanted high-quality coffee, love barbecue and bonfire so I put it all into this venture,” said Burhan Wani, the owner of The Rider’s Café.
He tapped into the tyre-starved market of super-bike riders and gave them a pitstop to care for their bike while enjoying Starbucks-quality coffee and Sunday Morning Breakfast. The venture required a lot of time and effort in Research and Development to bring different brands under one shed. Whether it is KTM, Ducati, BMW, Harley Davidson, Kawasaki or any other top super-bike brand, all have a place at this pitstop. It also offers tours (rides) for riders.
The evenings at the café are lit with a bonfire as travellers, even apart from bikers sit and enjoy their evening snack. They have a multi-cuisine Kitchen that serves Pizza, Pasta, Spaghetti with meatballs along with authentic Kashmiri Wazwan.
“The head chef of Raasta Delhi will be flying in to work with us. We have kept a barbecue, serve Starbucks-quality coffee whether it is Mocha or Turkish coffee. Quality is ensured in everything whether it is food and beverages or bikes.”
The idea, Burhan explained is to establish a chain of these Rider Cafes firstly in Ladakh and Manali and then approximately after every 400 kilometres. Taking strict action against single-use plastic, Rider’s café has resorted to using steel straws and alternate methods.
Open from 11 am to 11 pm, the café is suffering from the internet shutdown in J&K as well as its target consumers, Burhan explained, did not carry cash. “I am trying to ensure internet connectivity and a working cash machine, the curbs of the internet are a problem. But I have not faced anything else due to the political and security environment,” said Burhan.