Wednesday, January 22, 2020

What sustained Modi Wave!

As results are out for the Lok Sabha elections 2019, we have observed a massive victory of one of the biggest party of India apart from Congress – Bhartiya Janata Party.

Out of 542 seats, 303 seats were grabbed by BJP itself and 355 seats in total were won over by the NDA Government. This victory definitely belonged to the entire party but one truth that cannot be ignored is the person behind the party’s such large-scale victory. The existing beliefs that one face alone cannot take a party to the winning side was proved wrong. It is said that Prime Ministerial candidate Sh. Narendra Modi is wholly and solely responsible for what BJP stands for today.

The first thing that enabled Modi wave to continue is the opposition’s inability to find a Prime Ministerial candidate who could compete with the other parties in the field. Rahul Gandhi’s image has over the years made so humorous that one cannot even imagine him running the country. It is clearly seen that Rahul does not understand politics and what he understands, he cannot work upon. This ensured that Modi had a chance to take a jibe on Rahul’s every moment proving him to be more unworthy of the two candidates.

The second thing is the strategies that BJP adopted since 2014. Throughout the years, they were seeking public attention, not even letting a single genre or a single topic pass by without commenting upon it. From agriculture to education, employment, defence, corruption, health, cleanliness, free LPG connection, electricity, this government took into consideration each and every aspect of a common man’s interest. This created a sense of faith among the public for Narendra Modi.

The image of Modi Ji among the people is that of a daring man; what he says, he does. The people knew him to be a man of action. Yes, there were many steps that he took which proved to be unfruitful, but people usually ignore flaws when they believe that there will be a number of steps furthermore that will go in a positive direction.

Public today is not passive. They not only consume things but they also observe and react. They question the government when needed. Similarly, they observed the working of the government and then acted upon their own perceptions while voting and ultimately chose Modi as their leader.

Modi’s way of addressing people is the biggest weapon that makes people want to carry on with the Modi wave. His “Bhaiyo aur behno” has become so famous among the audience that when he utters these words, the shouting of the public fills the air.

Another angle which helped Narendra Modi reclaim the chair was the advertisements. It is said on records that BJP spent crores of rupees to advertise the party as well as Narendra Modi. Advertisements played a vital role in winning the audience’s attention and faith. The quotes and the issues that BJP highlighted using the advertisements were eye-grabbing and memorable.

Another important aspect is the celebrities that the party chose as its candidates. They were all heart- winning and already familiar to the audience. People admire celebrities and they are also connected by the religion or their place of birth. Actor turned politician Sunny Deol from Gurdaspur constituency, Kirron Kher from Chandigarh, Hema Malini from Mathura and many others are the famous Bollywood stars and BJP knew it well that people would shower lots of love in the form of their votes to these candidates.

The interesting thing to note is how long the Modi Wave lasts and for how long people will vote for this PM candidate. Another factor yet to be seen is how the opposition will come back in the field after the next five years.

Article contributed by Chetna Sharma, a student from Central University Jammu.

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